Imagine a place where haute cuisine meets the most advanced technology to offer an experience that goes beyond what you can taste. This is a Magical Journey Through Cocoa, an innovative proposal created by El Celler de Can Roca in collaboration with the Mobile World Capital Barcelona Foundation and the technological studio Futura XR. In this experience, the final stage of your meal becomes a multisensory journey, taking diners to the heart of cocoa and a fantastic world through mixed reality.

At the final moment of the gastronomic experience at El Celler de Can Roca, just as dessert arrives, a surprise awaits: a special bonbon from Casa Cacao, Jordi Roca’s Bean To Bar chocolate shop. While savoring it, diners will put on mixed reality glasses that will transport them to a virtual ceremony. It is a journey that activates not only the palate but also the imagination and the senses, merging the pleasure of gastronomy with the magic of technology.

Behind this immersive experience are the Meta Quest 3 mixed reality glasses, designed to be easy to use, comfortable, and completely hygienic. These glasses are controlled by the restaurant team using a tablet, ensuring that the experience is seamless, personalized, and that all diners live this adventure simultaneously. It is a system that combines technical precision with the hospitality of a three-Michelin-star restaurant.

The Magical Journey Through Cocoa is not just an extraordinary culinary experience, but an invitation to reflect on the role of technology in our daily lives. This synergy between the physical and virtual worlds opens new doors in gastronomy, creating moments that transform a simple meal into an unforgettable experience. As Jordi Roca says, “The last thing you eat is the first thing you remember.” And this experience takes it to a completely new level.

The “Cacao Flower” project is a piece created by Alex Canosa for El Celler de Can Roca that integrates gastronomy, art, and technology into a multisensory experience with augmented reality.

The design is inspired by cacao, the protagonist of the experience, and combines organic and psychedelic shapes with techniques such as 3D printing and methacrylate thermoforming. Elements such as the central pod with LED light, the decorated petals, and the food-grade silicone piece create a vibrant, symbolic, and evocative aesthetic that harmonizes with the audiovisual narrative. As a whole, the dish adds symbolic and aesthetic value, exemplifying the fusion of avant-garde cuisine, design, and immersive technology.