PRESS
THE MAGICAL JOURNEY THROUGH COCOA
Throughout the years of creation and production, the project has been showcased in various presentations, both to the public and the press, with the aim of demonstrating its evolution and achievements.
The first took place at the Mobile World Congress 2022, with the unveiling of a phygital gastronomic experience that combined VR technology with bonbons tailored to each participant’s olfactory profile. That moment marked the starting point of the concept and the beginning of a period of intense creative and technical work. This first initiative became the seed of what we now know as “The Magical Journey Through Cocoa.”
After months of development, the proposal evolved into its current form and was officially presented at the Barcelona Gastronomic Forum, where Jordi Roca introduced to the general public the innovative use of augmented reality glasses to complete the dining experience at El Celler de Can Roca. This revelation not only sparked strong media interest but also positioned the project at the crossroads of haute cuisine and cutting-edge technology.
In March 2025, coinciding with a new edition of the MWC, a special presentation was held for the press and technology leaders in Barcelona. On this occasion, the project was already fully active at the restaurant, allowing it to be demonstrated live and to share the first impressions of diners who had experienced it.
The cycle of presentations concludes in Girona, the Roca brothers’ hometown, with a symbolic event that pays tribute to their roots and to the place where the idea was born.